It all Started in 1988, at the age of 7, when Rita was featured in KODAK TV ad.
Since then, she endorsed international brands and became officially associated with their image.
To name a few: Pantene, Nivea, Oriflame, Kleenex, Dove, L’azurde, Crest etc... besides appearing on the covers of the region’s top
magazines as well as in beauty/fashion features.
Her fashion experience that started in 2004 from Beirut expanded:
- Rita worked with International Fashion designer Zuhair Murad
handling International Fashion shows/shoots (Paris, Milan, London & Geneva), global projects (Barcelona), creating a limited edition for “MANGO by Zuhair Murad”.
- Advising Miss Universe-Japan contestants on their wardrobe in 2008 during her stay in Tokyo for one year while being a jury member for the semi-finals of that year’s pageant.
- Creating “Shine” representing young Arab designers in Egypt in 2009 such as Amina K, MOK, Joanna Laura Constantine, Dinz sisters, C by Cynthia, Mojo and many others.
Inspirations & experiences:
- Improving skills through special studies &workshops:
- London college of fashion – Personal styling.
- Harajuku Eccentric Street-style & trends studies in Tokyo.
- Interacting with different cultures blended with traditions and lifestyles, while living or making short stays have built an inspiration to Rita’s perception to things, designs, colors etc...
- TV presenter (Fashion, Makeover, art & entertainment)
- Runner up to Miss Lebanon 2003
- Face of the year 1996
Rita has been working on her digital platforms for 4 years now, collaborating with local & International brands.
Her Instagram and Facebook pages reach thousands of loyal followers as she helps brands raise targeted awareness and increase relevant consumer engagement with the brand.
Her twitter page got verified in 2013.
Few things that distinguish Rita:
- Representing values of natural beauty, elegance and credibility.
- Inspiring others in being a mom of 3, wife & a socially active human being.
- Redefining endorsement whereby Rita partners only with Brands that she is convinced with… Credibility is key.
- One of few certified personal stylist, a real fashion expert.
- With acquired rich experience, Rita has conten as contributing editor to local and regional platforms.
- Blogger, highlighting personal different experiences and sharing them with loyal quality followers.
Personal stylist working closely with women, helping them to become more self confident through their looks as well as participating in workshops highlighting the importance of personal appearance .